The Response Gap is when marketing efforts are lost or successfully directed into the sales funnel.
The bigger the "Gap" the tougher it will be to convert leads into clients.

This Gap is growing because of:

- The Clutter Effect created by consumers receiving over 30,000 commercial messages every year -
- The slower economy means thrifty consumers - which means less prospects -
- Declining Trust created by Wall Street greed, lower ethics from managers, and untruthful advertising -