The New “Town Square”

People used to congregate on the town square, at the city parks, and in Diners & Cafés. Today, those locations are on Facebook, Twitter, Blogs, and similar web spaces that normally would not seem interconnected. But they are!

To be truly successful on the internet, You must enter the Internet "town square" (Social Media Space) and talk to people about what they want and who you are.

Blogonomics

34% of blogs post opinions about products and services.

78% of people trust peer recommendations.

Only 14% trust advertisements

Respond to actual needs

Successful companies in Social Media:
Listen First & Sell Second

They act more like a party planner, aggregator, and content provider than traditional advertisers.

The New Frontier

A company can’t rely on SEO & PPC for their Website. A Website is just a “Home Base” for web interactions.

A company must have ongoing presence in other areas of the internet (“Outposts”) where active social interactions take place.

Interactive Media

We will show you how to use your existing marketing to grow your branding and presence with Interactive media.

This provides opportunity to increase your response time and interact with prospects, bloggers, and cloud conversations & education.

Specific Examples

Intuit started Social Media for Turbo Tax 2-years ago. Unit sales are:
+30% each year.

Web host provider MoonFruit turned a $15,000 Social Media investment into:
+300% Website Traffic
+20% Sales

25% of Ford’s marketing spend is in Social Media. They are the only US automaker to not take a government bail-out loan.

The OLD Media

Only 18% of traditional TV campaigns generate a positive ROI.

24 of the 25 largest newspapers are experiencing RECORD declines in circulation.