Top 10 Video Stats

1. The average U.S. Internet user watches 186 videos per month. (Source: Comscore Video Metrix)
2. More video is uploaded to YouTube in 60 days than all TV networks created in 60 years. (Sources: ReelSEO, YouTube)
3. E-commerce sites that use product videos sell up to 45% more. Online retailer Onlineshoes.com says it sees a 45% higher conversion rate for customers who watch videos on its web site. And online shopping king Zappos.com says it sells up to 30% more for products that it shows in videos instead of just static pictures. (Sources: ReelSEO, Internet Retailer)
4. Kelsey Group study found that 55% of people who view a video visit the company’s website and 24% make a purchase as a result of watching.
5. Visitors who view product videos are 85% more likely to buy than visitors who do not, based on OnlineGolf.com results. (Internet Retailer, April 2010)
6. 19% of small business advertisers already use video — up from 8% a year earlier Video is the fastest-growing web site feature, according to a survey of 12,000 growing businesses. (Source: WebVisible, Forrester)
7. Cisco predicts by 2013 that 90% of all web traffic will be generated by video.
8. According to Forrester research Video SEO is 53 times more likely to drive a 1st page search result than traditional SEO
9. A minute of video is worth 1.8 million words according to Dr. James McQuivey of Forrester Research. (Forrester, January 2009)
10. 80% of web users have watched a video ad online – 16% talked to friends/family about the product and 9% forwarded the video ad to friends/family.

Bonus --- Video in email marketing has been shown to increase click-through rates by over 96%. (Implix 2010 Email Marketing Trends Survey)